Lenskart Insights: Empowering Customers with Intuitive Data Dashboards
In today’s world, data has become a powerful fuel for driving businesses forward. However, data alone is not enough to achieve wonders. It needs to be turned into actionable insights for the customer.
At Lenskart, we are obsessed with customer-centricity and strive to bring this obsession to the forefront while building our products.
Developing data dashboard products comes with its own challenges. It’s not just about representing data, but about weaving it into a story for our users. Our data dashboard products need to be well-researched, analyzed, organized, and easy to understand and use for our customers. Our product and tech teams follow a well-versed approach to ensure that our products are successful.
The first and most crucial step is understanding the problem we’re trying to solve and defining an objective. It’s important to remove biases and put ourselves in the shoes of our customers. While building products, we conduct as many user interviews as possible to understand the customer perspective with clarity.
The design of a data dashboard product should remove clutter and bring clarity to users. A cluttered dashboard with complexities is as good as raw data itself. Intuitiveness and user-friendliness can be ensured through typography, color, and visual focus.
Choosing the right metrics and measuring them is essential to track progress. However, the objectives and key results (OKRs) should align with the problem statement and objective we defined in the first step. If you can’t measure it, you can’t improve it.
Feedback is crucial for success. We conduct usability testing, feedback surveys, and focused group discussions to create an intuitive data dashboard. It takes several iterations to create something that adds value to the user.
The user needs to be educated on how to access and use the product. Post-release communication, robust training, and a clear user manual can complete the full circle of the product journey.
We are excited to share with you the data dashboard products we have built with ease and intuitiveness. Stay tuned for the next upcoming blogs where we will cover these products in detail.
